Enviro-choice Labeling Application Underway.

NZSFP recently made application with the New Zealand Eco-labelling Trust (http://www.enviro-choice.org.nz/) to attain an envoiro-choice license for its forever beech brand of solid wood flooring products.

The New Zealand Eco-labelling Trust is a voluntary, multiple specifications based environmental labelling programme, which operates to international standards and principles.

Initiated and endorsed by the New Zealand Government, Environmental Choice recognizes the genuine moves made by manufacturers to reduce the environmental impacts of their products and provides a credible and independent guide for consumers who want to purchase products that are better for the environment.

Attainment of the enviro-choice label will help specifiers and the architectural community feel confident that timbers sold as forever beech are legal, ethical and sustainable.